The buzz was electric, and the atmosphere amplified as Floyd’s 99 Barbershop officially opened its doors in Deerfield Beach on Oct. 24, 2025, bringing its legendary blend of expert grooming and rock ‘n’ roll energy to South Florida. The grand opening celebration at 119 N. Federal Highway, Unit 2, drew community leaders, business executives, and fans eager to experience the brand’s signature vibe that has made it a segment leader across 15 states.
The Deerfield Beach location delivers Floyd’s complete menu of professional services for men, women, and children, including precision cuts and fades, full-service barbering, color treatments, waxing, deep conditioning, blowouts and expert styling. The shop features the brand’s iconic hand-curated poster wall showcasing musical legends spanning multiple decades, while Floyd’s custom radio station fills the space with carefully selected upbeat music celebrating both established artists and emerging local talent. Under the ownership of Isis O’Brien, the new Deerfield Beach location promises to deliver Floyd’s distinctive experience that has made it a segment leader in the grooming industry.
Adding to the experience is Floyd’s signature straight-razor neck shave with hot lather and steamed towels, followed by the complimentary shoulder massage that caps off every service—touches that transform a simple haircut into a memorable experience.
The festivities kicked off with a special blessing from Father Junesh Xavier of St. Joan of Arc Catholic Church, setting a meaningful tone for the new shop’s journey in the Deerfield Beach community. Capturing every moment of the milestone day was iconic rock and roll photographer Larry Marano, whose legendary lens has immortalized everyone from the late, great Edward Van Halen and Prince to Joan Jett, Ariana Grande, and Taylor Swift. Marano’s presence speaks to Floyd’s deep roots in music culture and commitment to celebrating rock ‘n’ roll authenticity.
“We are so excited to have Floyd’s here,” said Deerfield Beach Commissioner Michael Edward Hudak. “They’re a great addition to Deerfield Beach and it’s something we’re very proud of. As I have said, Deerfield Beach isn’t a city—we’re a community and we’re welcoming another neighbor into our community.”
The enthusiasm from local leadership was matched by the business community’s warm reception. Greater Fort Lauderdale Chamber of Commerce Executive Vice President Denise Jordan emphasized the shop’s significance to the area: “We can’t thank you enough for choosing our city. It means so much to us. We wish you all the best and we’re here to support you and we look forward to every day, being a haircut away.”
Greater Fort Lauderdale Chamber of Commerce’s 2025 Chair of the Board Debbie Danto also celebrated Floyd’s arrival, noting the brand’s community-focused reputation. “You’re so involved in all the communities you’ve landed in from Denver to Dallas to California, and we welcome you to South Florida,” Danto said. “We welcome you with open arms.”
For owner Isis O’Brien, the grand opening represented the culmination of a vision to bring Floyd’s distinctive experience to her community.
“Thank you all for being here,” O’Brien said, reflecting on the overwhelming support. “This community deserves a grooming experience that goes beyond the ordinary—where every client walks out not just looking great, but feeling like a rock star. And we aren’t just a barbershop. This is a full family affair!”
The new Deerfield Beach shop joins Floyd’s growing network of over 150 locations nationwide, maintaining the family-owned company’s reputation for consistency, quality, and innovation since its founding by brothers Paul, Rob, and Bill O’Brien in 1999.
About Floyd’s 99 Barbershop: Floyd’s 99 Barbershop was established in 1999 by brothers Paul, Rob, and Bill O’Brien, opening the first shop just outside of Denver, Colorado in 2001. Since then, Floyd’s has expanded to over 150 shops spanning across 15 states and remains a family-owned company to this day, as well as the segment leader in the industry. Floyd’s specializes in expert grooming services delivered in an amplified, music-themed environment that celebrates both traditional barbering techniques and contemporary styling.
Location Details: Floyd’s 99 Barbershop – Deerfield Beach 119 N Federal Highway, Unit 2 Deerfield Beach, FL 33441
For more information about services, hours, and booking, visit https://www.floydsbarbershop.com
Media Contact: Joanie Cox Henry Kismet Media Marketing joanie@kismetmediamarketing.com 561-789-7267
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